The story behind the second edition interview with beverly serrell and free book giveaway. Ive kept bumping into articles and books like the excellent as little design as possible about rams recently, so i thought id share his 10 principles of good. Designed in 1962 by dieter rams, the audio 1 kompaktanlage is a. If you dont know why i say that you cant think of apple or jonathan ive without thinking of dieter rams, this gizmodo. Dieter rams is an important industrial designer whose work deftly spans both the 20th and 21st centuries. He joined apple in september 1992, where he remained until his departure in november 2019. I knew nothing about dieter rams or his ten principles of good design. German designer dieter rams, famous for his sleek braun consumer products and. Dieter rams as little design as possible front cover of sophie lovells dieter rams. As ive said though, i personally prefer less and more for its more detailed essays on rams influence and why his work is so significant. Us blogs are claiming that jonathan ives product designs for apple have been shaped by veteran german designer dieter rams jonathan glancey. For tom strong, it was an appreciation for the beauty and daytoday utility of dieter ramss electrical products that led to a passion that has lasted over 50 years, resulting in his remarkable collection of over 250 items. For instance, if something is made of molded plastic, dont try and design it the same way you wo. Inspired by dieter rams dieter rams and his 10 commandants for minimalism design language new living room ideas layout ux ui designer ideas.
A year later, in 1948, he took a break from studying to gain practical experience and finish his carpentry apprenticeship. His unobtrusive approach and belief in less but better design generated a timeless quality in his products and have influenced the design of many. See more ideas about dieter rams, dieter rams design and braun dieter rams. Rams acolyte and apple design chief jony ive has said of him. The cover is cleverly embossed with a texture reminiscent of a braun razor. Products in the style of the great master dieter rams. A fascinating essay places dieter rams in the context of modern design, from bauhaus to philip johnson. The way i interpret it is that good design doesnt try and make an object out to be something its not. Following several years of designing apple products. Dieter rams german industrial designer closely associated with the consumer products company braun and the functionalist school of industrial design. While many of the books about dieter rams are predominantly dry catalogues, lovells book. Guy bought most of the shelving in 1998 to help organise his vast music collection and stereo equipment now his original system has adapted to become a constantly evolving display of their family life.
While many of the books about dieter rams are predominantly dry catalogues, lovells. Dieter rams once asked himself an important question. Phaidon is releasing a new book on dieter rams in june this year 2011 called dieter rams. Indeed in ives attempt to use rams aesthetic in softwareand area of design that dieter never touchedjony has shown an uncharacteristic lack of focus and consistency. Prolific german designer dieter rams ten principles for good design begin with good design is innovative, exemplified by his 1959 radiophono combination for braun. Get your kindle here, or download a free kindle reading app. As a person who paid little attention to dieter rams before, this was an eye opening and informative book. He is the direct inspiration for much of apples product design after steve jobs returned and in many aspects his work is more rigorous and more coherent than apples. See more ideas about braun dieter rams, dieter rams and dieter rams design. Nov 30, 20 jony ive is widely hailed as a genius of beautiful, minimalist design. Ive, apples chief designer, studied under rams and was indoctrinated with the concepts that created such beautiful and simple products. You can see his influence on designers like jony ive at apple, for example. The german industrial designer has had a storied career at consumer products company, braun, serving as its head of design from 1961 to dieter rams in less and more exhibition design museum midcentury modernist posted a couple interviews with dieter rams.
Jan 16, 2008 us blogs are claiming that jonathan ives product designs for apple have been shaped by veteran german designer dieter rams jonathan glancey wed 16 jan 2008 18. What weve learned from dieter rams, and what weve ignored. Dieter rams as little design as possible wallpaper. Sir jonathan paul jony ive, kbe, honfreng, rdi born 27 february 1967 is a british industrial, product and architectural designer and former chief design officer cdo of apple inc. Less, but better, the title of his 1995 book, is, rams says, not a. But a surprising number of his most striking creations bear a more than passing resemblance to the work of another design. Microsofts legal department just invested in business design. In gary hustwit s documentary film objectified 2009, rams says that apple is one of only a handful of companies existing today that design products according to his ten principles of good design.
The book looks remarkable and i know i will be getting a copy for my library. Bec brittain ive seen versions in metal and in plastic, and either way, when theyre fresh and new you just want to hold it and have it. The winner was hartmut esslinger, a german designer who was responsible for the look. Jeff fisher didnt want to take jared goff with top pick was the rams coach forced to use the no. So he set up a contest to choose a worldclass designer who would be for apple what dieter rams was for braun. As a child, i broke my dads braun electric razor playing with the dial. Youd be hardpressed to find a stronger sense of admiration than sir jony ives for dieter rams. The surfaces were without apology, bold, pure, perfectlyproportioned, coherent. Jun 22, 2016 dieter rams is responsible for countless ubiquitous objects that we know and love and interact with on a daily basis. Rams introduced the concept of sustainable development and produced products that were remarkable in their austere, aesthetic, and user.
The two industrial designers may have created different products for different eras, but a. Nov 21, 2017 a fascinating essay places dieter rams in the context of modern design, from bauhaus to philip johnson. Dieter rams is a man, not a myth, but indeed a legend. If you havent heard of dieter rams, youre in for a treat. How steve jobs love of simplicity fueled a design revolution. At school, i dreamed of being either a product designer or an architect. Like the gestalten book, its beautifully printed, designed, and worth every penny. Dec 04, 2015 jony ive has famously been influenced by rams designs in his own work, just take a look at the braun radio and ipod below for example. While many of the books about dieter rams are predominantly dry catalogues, lovells book examines the. The opening moments of gary hustwits rams, about dieter rams, is more. Jun 06, 2017 in 2008, i had the honor of interviewing dieter rams for my documentary objectified, but i was only able to share a small piece of his story. It incorporates a brief background on dieter rams, the formation of braun, and details on a number of the products dieter was a part of.
Recently i wrote about jonathan ive design interview quotes, and if youre familiar with industrial design and apple design, you know you cant mention jonathan ive without also mentioning dieter rams, a world famous designer for braun. He returned to wiesbaden school of art in 1948 and graduated with honours in 1953 after which he began working for frankfurtbased architect otto apel. The work and principles of dieter rams, the chief designer at braun from 1961 until 1995, influenced ives work. Dieter rams 40 year stint at braun until 1995 redefined the world of product design, taking pure modernism to the world of gadgets. Jony ive made the entire tech world care about design the verge. Rams, born in 1932, was chief design officer at braun from 1955 to 1995. Dieter rams is responsible for countless ubiquitous objects that we know and love and interact with on a daily basis. Nevertheless, the book does provide plenty of rare photos which make it worth. Archival materials include photos of rams design team and excerpts from his publications and speeches. Jony ive has famously been influenced by rams designs in his own work, just take a look at the braun radio and ipod below for example. Nov 21, 2016 theres a book on my shelf titled less and more.
Designer dieter rams, pictured with a braun radio on some vitsoe units and inset a portable braun radio he designed along with an original jonathan ivedesigned ipod photo. Should one want a single book about this important desingner, dieter rams. What did dieter rams mean when he said good design is honest. To know more about dieter rams rams, dieter audio 1 braun, visit sumally, a social network that gathers together all the wanted things in the world. Jony ive writes in the introduction to as little design as possible, a book on dieter rams published by phaidon. Jonathan ive has also listed dieter rams as one of his most influential designers. His clean and simple style has been cited as an influence by many designers, including apples jonathan ive in this icon magazine profile or rams, he discusses how design has to be a priority that. When you get to the root of it, apple has dieter rams, not steve jobs or jony ive, to thank for their incredible design prowess. Dieter rams began his studies in architecture and interior decoration at wiesbaden school of art in 1947. Could the lines of this speaker dieter rams designed in 1960 left have influenced the imac rams was a key figure in german design and worked as head of brauns design staff in the 60s. Dec 21, 2016 their shelving systems are loaded with books, photographs, sports day medals, postcards and family mementoes. Their shelving systems are loaded with books, photographs, sports day medals, postcards and family mementoes. Full text of jonathan ive on dieter rams see other formats foreword when i was a young boy growing up in london, my parents bought a wonderful juicer. Ive, apples chief designer, studied under rams and was indoctrinated with the concepts.
Gracias dieter rams would be cool to have design principles hanging up, to remind others of the importance of strategic design thinking. He created a wide range of products for the brand during his 40year tenure, from shavers and hairdryers to audio products. This is the other dieter rams book thats found its way onto most designers shelves. What did dieter rams mean when he said good design is. In 1955, dieter rams was recruited to braun as an architect and interior designer, then served as chief design officer from 1961 to 1995. Its well known that both ives and jobs were inspired by dieter rams pioneering work in contemporary design. As little design as possible and the foreword to this book is writen by jonathan ive. Its a massive, 800 page compendium of rams lifes work and values, as well as essays by prominent. Designed in 1962 by dieter rams, the audio 1 kompaktanlage is a milestone of german postwar design. See more ideas about design, braun dieter rams and industrial design. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of rams vision. Some tropes that might be interesting to explore are wipes to show a bad design vs a good design for the same product i. Dieter rams born 20 may 1932 in wiesbaden, hessen is a german industrial designer and retired academic closely associated with the consumer products company braun, the furniture company vits.
Dieter rams design principles have influenced apple,braun, and a host of other great product companies. Apple svp of design jony ive pens foreword to dieter rams book. The german industrial designer has had a storied career at consumer products company, braun, serving as its head of design from 1961 to dieter rams in less and more exhibition design museum midcentury modernist posted a. Dieter rams ability to bring form to a product so that it clearly, concisely and immediately communicates its meaning is remarkable he remains utterly alone in producing a body of work so consistently beautiful, so right, and so accessible. Mar 19, 2011 the way i interpret it is that good design doesnt try and make an object out to be something its not.
By this measure it seems clear that dieter rams will forever remain jony ives superior in the design. Since 1979, beverly serrell has been an exhibit and evaluation consultant with art, history, natural history. Microsofts legal department just invested in business. Sep 21, 2006 brad 21 sep 06 i think the similarities between the dieter rams speaker and the apple imac are an example of what biologists call convergent evolution or evolutionary relay the latter defined as independent species acquiring similar characteristics as a result of their evolution in similar ecosystems, but not at the same time. See more ideas about design, dieter rams design and braun dieter rams. Undeniably one of the greatest designers of the last century. Dec 12, 2016 its well known that both ives and jobs were inspired by dieter rams pioneering work in contemporary design. As little design as possible book not many if any designers can lay claim to a body of work so far reaching that it has touched the lives of even those who have absolutely no idea who they are, let alone influenced virtually every contemporary. Dieter rams 10 principles of good design exhibitricks. These coffee table books are a great inspiration and are great for better.
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